Clicking and Ticking: The Ultimate Sizzle Stress Test

Our creative team took a trip down memory lane, reminiscing about the iconic Timex Torture Tests of the ’60s and ’70s—those unforgettable commercials where Timex watches were put through extreme challenges. From being tossed into a water tank stirred by an outboard motor to being strapped to a ski as it carved through a mogul-filled slope, Timex proved its durability with the legendary slogan: "It takes a licking and keeps on ticking."

Inspired by that spirit of endurance, we created our own Sizzle Stress Test to push the limits of the Sizzle Sleek Rechargeable Plasma Lighter. While our instruction manual states that the lighter is rated for 300 ignitions per full charge, we wanted to put it to the test—pushing it beyond expectations to see just how many repeated ignitions it could handle.

The results? Outstanding. The Sizzle Sleek delivered over 900 ignitions before finally powering down. Not only did this test showcase the exceptional lifespan of its lithium battery, but it also highlighted the lighter’s durability—withstanding hundreds of repeated openings and closings of the arc prongs—along with the effortless, smooth ignition activated with a simple slide of the thumb.